H&S Real Estate builds on a foundation of excellence

H&S Real Estate, co-founded by three brothers, is among the most awarded real estate companies in Dubai, recognised not only by the UAE government but also by leading developers such as Emaar, Nakheel, Meraas, Damac, and Dubai Holding. In recognition of these achievements, Emaar Properties has honoured H&S by showcasing the company’s name on the iconic Burj Khalifa multiple times.

In an exclusive interview with Gulf News, the three brothers — Emad Haq, Vice Chairman, H&S Group; Saad Haq, Group CEO, H&S Group; and Fahad Haq, CEO, H&S Real Estate — revealed the brand’s expansion plans and growth strategy.

How much has real estate sales evolved over the last decade in the UAE?

Emad Haq (EH): The UAE has shifted from being just a real estate hotspot to a market that defines what’s possible in modern urban development — sustainable, smart, and deeply connected to the global financial ecosystem.

The past decade has been transformative, positioning the UAE as a global beacon for innovation and growth. The market has evolved from iconic skyscrapers and luxury developments into a sophisticated ecosystem integrating cutting-edge technology, sustainable design, and global investment strategies.

"The H&S team has consistently uncovered opportunities, turning them into high-value investments for clients." — Emad Haq, Vice Chairman, H&S Group

Regulations have evolved to create transparency and trust, off-plan sales have exploded, and new technologies like virtual reality tours and AI-powered property analytics have redefined the buyer journey.

How has H&S Real Estate made an impact in this competitive industry?

Emad Haq: H&S Real Estate has redefined what it means to be a trusted partner in property investment. We’ve been awarded multiple times for our contributions, including the Excellence in Business Award presented by Shaikh Nahyan Bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence.

The H&S team’s ability to see beyond the obvious has allowed us to consistently turn overlooked opportunities into high-value investments for our clients. We treat every client’s journey uniquely — whether it’s helping a family find their dream home or guiding an investor toward future success.

At H&S Real Estate, leadership is about cultivating a culture of expertise and foresight. Our Umm Suqeim office hosts weekly training sessions, even welcoming agents from other companies to join and learn from our experience.

What are the main challenges for the sector and for H&S?

Saad Haq: The UAE real estate sector is stepping into an era of both opportunity and complexity. The biggest challenges will involve economic volatility, shifting regulations, and the rising demand for sustainable, future-proof developments.

"The future of real estate is more than just bricks and mortar, it’s about shaping the future of urban living." — Saad Haq, Group CEO, H&S Group

H&S Real Estate is already adapting — embracing sustainable development, integrating AI-driven analysis, and enhancing digital platforms to offer clients the insights and agility needed for success in an evolving marketplace.

What are your expansion plans for the next five years?

Fahad Haq: The next five years will be defined by bold moves and visionary growth for H&S Real Estate. As the UAE strengthens its global financial and real estate position, H&S is prepared to lead.

"With the UAE set to solidify its status as a global financial and real estate powerhouse, H&S is ready to lead the charge." — Fahad Haq, CEO, H&S Real Estate

Our expansion strategy is focused on identifying high-potential markets both within the UAE and abroad. But growth isn’t just geographical — it’s about pushing the boundaries of real estate through technology and sustainability, from AI-powered property recommendations to blockchain-secured transactions.

By 2029, H&S Real Estate aims to be more than just a market leader — our goal is to be an industry pioneer that redefines urban landscapes and sets new global standards for excellence.